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Seema Haydon is from the textile city of Ahmedabad and holds a degree in fashion design. Her earliest inspiration came from the beautiful saris her mother wore with pride. Each combination of colour and fabric, carefully curated to suit a particular occasion. The interest in working with artisans and textiles came from early visits and conversations with local handloom artists. Today, her drive is to revive fading artforms, combine textures and colours, to make beautiful saris that are all natural, and help the artists and weavers to create sustainable income.